Marketing and Communications

GETTING SUSTAINABLE MARKETING RIGHT!
Ethical Business takes a deep dive into how businesses are evolving in the area of sustainability marketing and communications, how their stakeholders are asserting their own needs and preferences – and entities misleading consumers.

Fossil fuel ads work on you too – here’s how

Dietsch argues, albeit indirectly: deadly heatwaves, floods and droughts are all downstream of billboards brandishing combustion-engine cars, beef and budget holidays. By Jack Marley If countries cannot keep fossil fuels in the ground then they should at least keep their ads off the air. “Godfathers of climate chaos” in the coal, oil and gas industries […]

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Blood Carbon: Kenyans are being erased so the UAE can greenwash

The proliferation of words around sustainability, transition, nature-based solutions, and mitigation are amounting to nothing more than the same old tricks of accounting and marketing that make dirty business look clean. By Alexandria Shaner Sasimwani, Kenya: You’ve heard of blood diamonds – extracted by violence, slavery, and displacement then processed through accounting magic and slick marketing

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Could AI root out the greenwash marring sustainability communications?

It’s about to get more costly for companies that exaggerate environmental and social claims in their communications. But what if artificial intelligence could eradicate greenwash forever? Image credit: Greenifs As anyone working in sustainability communications is well aware, the risks associated with greenwashing are multifaceted and go well beyond mere marketing deception. Making wild claims can genuinely hamper

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Kenyan-based Cave_bureau raise questions of climate change, globalisation and architecture

Copenhagen’s Louisana Gallery showcases Nairobi-based Cave_bureau, which explores decolonialisation and decarbonisation to rethink architecture in Africa Installation view of a woven sculpture depicting the Shimoni Cave at the architects studio Cave_bureau at the Louisiana Museum of Modern Art. PHOTO: Louisiana Museum of Modern Art, Kim Hansen By Pamela Buxton “We are still grappling with what

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The ultimate differentiator: Why your business requires an ESG reporting strategy

ESG Reporting is critical for companies to cultivate social license and presents an opportunity for success By EB Content Studio For businesses in Kenya and around Africa, ESG performance is becoming gradually imperative for winning over customers, securing investments, and remaining compliant with governing bodies.  Nowadays, supporting important climate, social justice, and governance issues is

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8 ways to avoid greenwashing and create a valuable brand

Brands that stay true to their environmental claims benefit from more favourable customer perception By EB Content Studio At present, there is broad preference for green products on the market in comparison to their long-established competitors. Indeed, 66% of global consumers are willing to shell out more for sustainable goods. More than ever before, consumers are considering buying

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