About Us
Company Profile Iliad Media Ltd is a mission-driven media firm committed to delivering social and environmental impact on scale. Based in Nairobi, Kenya, we seek out advocates fighting for access to health, equity, justice and sustainability, and bring our own set of communications principles to everything we do so as to create campaigns that make a lasting impact. We passionately believe in the power of communications to help shift the world, its industries, policy makers, and people, to net zero by 2030. As a green PR and digital agency, we believe business should be a force for good – for both people and planet. We provide expert communications services to nonprofits, foundations, research institutions, government agencies, businesses and campaigns, working to make the world a better place. We aim to work towards long-term goals such as building capacity, strengthening alliances, changing social norms, and influencing public and private policies in support of a more fair and sustainable world.
Product Profile
Ethical Business is a media platform connecting an illustrious but conscious community of investors, entrepreneurs, sustainability professionals, industry titans, global development personnel and conscientious individuals to create positive impact as well as postulate why their enterprises and/or programmes exist, outside making a return on investment, and how that benefits wider society.
We also examine groundbreaking mechanisms, champion sustainable policies, inspire Africa towards a low-carbon future and actively work for a more inclusive and equal society through our programs, distinctive blend of topics, and systems-wide thinking.
We facilitate our community to prudently invest their time and resources. We deem business as a critical driver of value creation, innovation and positive impact. From sustainability, health, the changing shape of globalisation, exclusive profiles of industry leaders, to financial advice, Ethical Business inspires our target audience to lead more purpose-driven lives.
We do so through a compelling rota of multi-platform content for our key audience-including a quarterly digital magazine, digital channels, guides, special reports, partner content, podcasts, video, and events. A related target is to employ data as a critical facet for discourse on important policy issues, and to advance data-led narratives that transform insights into action.
Similarly, we showcase products and services that are ritzy, cutting-edge and sustainable by advancing an economic system in which both people and the planet thrive as a result of systemic and urgent action. Ethical Business is committed to creating impact by convening innovative partnerships and equipping change-makers to drive change, which equally rewards responsible corporate behaviour.
We work with industry leaders, experts and innovators to tell the stories of what is and is not yet working as business reacts to climate crisis, fallout of COVID-19 , food insecurity, global inflation, and climate shocks, technological change, shifting geopolitical forces and concerns over inequality; issues that remodel the future of business.
At Ethical Business, we are cognisant of the new industry systems being developed thereby spawning new opportunities in society. However, change is still too laboured, with little inclination to act.
Granted, we aim to catalyse change and enable progress through new insights, leading trends, prevailing benchmarks, and new models for partnership, not to mention providing essential tools and resources to enhance the realisation of inspired programmes within brands. Simply put, our key focus is effecting change, articulating why it is vital, and tips to realise it.
Rather than ‘do less harm’, Ethical Business aims to reset organisations to ‘do more good’ across the board. Our purpose is to delve deeply into the critical issues transforming the world today, in detail and with context, so as to illumine new conduits of thought in a way not feasible through the immediacy of every day media.
In outline, Ethical Business further sets sights on articulating a synergistic strategy so as to help our partners to understand, navigate, and lead the debate across big themes facing Africa – and your business as follows:
- Cities + Built Environment: Promote transformation of urban design to foster sustainable outcomes
- Mobility: Support shift towards clean and environmentally friendly transportation
- Carbon & Climate: Champion sweeping implementation of both mitigation and adaptation strategies to curb planetary carbon emissions
- Clean Energy: Realise ambitious energy solutions for stable climate systems
- Impact: Reinforce inclusiveness, shared value, fair partnerships, and societal trust
- Food Systems: Transform food systems to be health-promoting, economically viable, equitable, and ecologically sound
- Circular Economy: Tackle waste problem by creating a system waste becomes a resource while regenerating natural resources
- Health: Jump-start health as a cornerstone of good business and sustainable development byidentifying real-world approaches to improve outcomes and facilitate cross-sector dialogue aimed at meaningful change.
- New Economy: Provide the information and agility African businesses need to navigate the next market economy while facilitating the African economic framework to be more ecologically sustainable and altruistic.
In principle, we hope to partner with inspired industry players eager to transform their businesses into paragons of net-zero and impact while drawing on their collective strengths to drive change by assessing emergent risks in industry, which range from curbing carbon emissions to labour standards to protecting our biodiversity or fighting poverty and discrimination..
Goal
From climate crisis, diversity, income inequity, inclusion, stakeholder capitalism, natural scarcity, poor health, food insecurity, governance issues, labour standards, fair trade, to technological innovations, Ethical Business’ overall goal is to pursue a deeper understanding of these most pressing challenges affecting Africa.
Vision
At the core of The Iliad Media Way, is a steadfast pledge: To tell stories in the most ingenious and riveting ways, promote open, informed debate about society’s choices and put together a newsroom, where creativity and pursuit of excellence are boundless.
Our Mission Statement
Ethical Business strives to be Africa’s leading knowledge, partnership and communications platform for businesses that seek to thrive while making a difference. Ethical Business is premised on the conviction that businesses can marshall the innovative mechanisms of free market enterprise to help solve social problems—using the profit incentive to attain objectives that are just as critical as making a profit. The first step in getting businesses to change the world for the better is changing the organisational culture from one of greed to one with greater good will, empathy and care while creating a work environment that amplifies the intelligence and wisdom of people. Ethical Business aims to interpret and enhance the standards of sustainable business practices that spur business ethos, corporate trust and commercial prosperity, while advancing sustainability solutions and accelerating world-changing impact. This is rooted in our firm belief that businesses exert tremendous leverage on social and economic progress and must therefore take the lead in helping to harmonise human aspirations with the planet’s ability to sustain them. Interconnectedly, we consider Africa as grossly underrepresented, and unjustly undervalued in global affairs. Thereupon, our purpose is to make a difference by featuring change-makers in our coverage; innovators standing up and pushing for change, leaders creating positive shifts in their communities, women driving change, and a dynamic business community inducing a socially just and environmentally sustainable society. That is what we trust will transform the continent. To define the agenda for such a transformation, we shall produce original reporting and solutions-driven coverage and deep dives into sectors, contextualise underlying issues, compose innovative analysis, offer practical insights and big-picture thinking for companies and leaders seeking to create long-term value and better serve all stakeholders in an increasingly complex world deep dives into sectors and.
Business Case
Nuanced changes in societal goals mean businesses must embrace the next economy. Failure to connect with customers on the new dynamics will put businesses at a disadvantage. Ethical Business is the leading knowledge, partnership and communications platform for businesses that want to prosper.
Our products and services
- info: A dedicated website features original reporting, long form storytelling, rich data visualizations, graphics, and video and audio features.
- Digital Magazine. Iliad Media Ltdwill publish a magazine, and the first issue will launch in January 2024. Each issue will focus on a signature theme, combining new reporting and features alongside a collection of premier journalism.
- Social media:Keep up-to-date with the business world by following us on Twitter, LinkedIn and Facebook
- Special Reports: We produce regular, in-depth special reports on a range of business topics including innovation, finance, marketing and communications.
- Industry Insights:Want to take a deep dive into the issues shaping the business agenda? Then our insight reports, produced with partners, are the solution.
- Thought leaders: A number of new columnists will write regularly
- Video and audio: Ethical Business will feature regular segments following developments in sustainable investing, clean energy, and more through the lens of business opportunity.
- Commercial opportunities: We have a range of advertising and partnership opportunities for like-minded brands wanting to reach modern business leaders. See Advertise With Uspage.
Sustainable Communities
As a socially conscious company, Iliad Media Ltd believes in the charm of community to help make vital changes for a healthy planet.
We are steadfast in supporting businesses, governments, NGOs, higher institutions of learning, research institutions and think tanks to ensure their stories are published and read by a wider audience by delivering platforms for them to share stories and best practices, enhance public awareness and spark debate about sustainability.foster diversity and inclusion, and promoting sustainability;
Our focus is connecting with the sustainable community in Africa to raise awareness of every individual’s importance in the race to save the planet from the effects of global warming, and reminding readers that we are all connected to each other, the earth, and the outer space.
Some of our key communities include the following:
- Women in Business: One-stop shop for female entrepreneurs to break barriers and accelerate progress.
- Investors and Entrepreneurs: Delivering education, connections and opportunities to help sustainable brands to grow.
- Cities: Platform for smart communities and smart cities to create healthy, successful and liveable urban spaces in order to make the lives of their citizens better.
Please connect with us on Twitter, Facebook, Twitter, LinkedIn, Instagram, Telegram, and Youtube.
And keep coming back to www.ethicalbusiness.africa
Editorial team
